Serum Foundation
Serum Foundation
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$14.00 CAD
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$14.00 CAD
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What does The Ordinary Serum Foundation do?
Looking for a lightweight foundation that looks like skin rather than makeup? The Ordinary Serum Foundation delivers moderate, buildable coverage with a genuine natural finish — no cakey texture, no settling into fine lines, no heavy-makeup appearance. Engineered with a high-spreadability suspension system, this serum-textured formula blends seamlessly into all skin types and is compatible with most primers.
Available in 36 shades across four depth categories and multiple undertone classifications — including Pink, Red, Neutral, and Yellow — the Serum Foundation is one of the most inclusive foundation ranges at its price point in Europe. Three special shades also feature ultra-fine metallic pigments for a subtle highlight effect in Silver or Gold finishes.
Whether you're searching for the best natural finish foundation for oily skin, a serum foundation for dry skin, or simply a reliable everyday base that doesn't feel like you're wearing anything — this is The Ordinary's answer.
Key Benefits
👉Moderate, buildable coverage — Covers unevenness without masking skin texture, looks like your complexion just perfected, and can be layered for more coverage where needed.
👉Natural, real-skin finish — Neither matte nor dewy, a balanced natural look that photographs beautifully and wears comfortably throughout the day.
👉Serum-like texture — The high-spreadability suspension system blends effortlessly and resists collecting in fine lines or textured skin.
👉36 inclusive shades — Four depth categories with sub-classifications and four undertone options for precise, flattering shade matching across all skin tones.
👉Primer-compatible — Works seamlessly with most primers, easily integrating into existing makeup routines without pilling or separation.
👉Suitable for all skin types — Designed for dry, oily, combination, and sensitive skin alike with no heavy or pore-clogging feel.
👉Metallic highlight finish available — Three shades feature ultra-fine Silver (S) or Gold (G) metallic pigments for a naturally luminous, skin-like glow.
Ingredient Science
👉High-Spreadability Suspension System — The suspension base gives the product its serum-like slip and allows pigments to disperse evenly across the skin surface. This prevents patchiness and reduces the tendency to settle into fine lines — a common issue with heavier liquid foundations. Shake gently before each use to redistribute pigments evenly.
👉Iron Oxides (pigment blend) — A carefully curated blend of iron oxide pigments provides the colour range across 36 shades. Iron oxides are among the most skin-safe, non-irritating colourants used in cosmetics and are approved under EU Cosmetics Regulation for use in all skin-contact products.
👉Metallic Effect Pigments — Silver (S) and Gold (G) shades — Three shades incorporate exceptionally fine dispersions of metallic pigments. The particle size is selected specifically for a subtle, diffused highlight effect rather than visible glitter, creating a natural luminosity that mimics lit-from-within skin.
Specification Table
| Product Name | Serum Foundation |
| Format | Suspension |
| Coverage | Moderate (buildable) |
| Finish | Natural / Real-Skin |
| Skin Type | All Skin Types |
| Number of Shades | 36 |
| Shade Categories | 1 (Light), 2 (Medium), 3 (Dark/Deep), 4 (Deeper) |
| Depth Sub-Classification | 0–4 within each category |
| Undertone Codes | P (Pink/Cool), R (Red/Cool), N (Neutral), Y (Yellow/Warm) |
| Highlight Shades | S (Silver), G (Gold) — metallic pigment finish |
| Primer Compatibility | Compatible with most primers |
| Key Claim | Resists collecting in fine lines |
How to Use The Ordinary Serum Foundation
Step 1
Prep your skin
Begin with a cleansed, moisturised face. Allow all skincare — serums, moisturiser, and SPF — to fully absorb before applying any base makeup.
Step 2
Apply primer (optional)
If using a primer, apply it now and allow it to set for 1–2 minutes. The Serum Foundation is compatible with most primers.
Step 3
Shake and dispense
Shake the bottle gently before use to redistribute pigments. Dispense a small amount onto the back of your hand or dot directly onto forehead, cheeks, nose, and chin.
Step 4
Blend outward
Blend using a damp beauty sponge, foundation brush, or clean fingertips in light outward strokes. The high-spreadability formula blends seamlessly with minimal product.
Step 5
Build if needed
For areas needing more coverage, apply a second thin layer and blend again. Avoid over-layering to maintain the natural-skin finish.
Step 6
Set and finish
Set with a translucent powder for longer wear. Follow with SPF if wearing during the day and no SPF was applied underneath.
Who Is It For
👉Minimal-makeup lovers who want coverage without the look or feel of wearing foundation
👉All skin types — including oily, dry, combination, and sensitive skin
👉Those with fine lines or textured skin who need a formula that won't settle into or emphasise skin texture
👉Anyone seeking an inclusive shade range — 36 shades across light to deepest tones with four undertone options for the full spectrum of European and global skin tones
👉Budget-conscious beauty shoppers wanting a high-performance, science-backed foundation at an accessible price point
👉Those who prefer a luminous finish — select shades with Silver (S) or Gold (G) suffixes offer a built-in metallic highlight effect
👉Skincare-first consumers building a full The Ordinary routine who want their makeup to sit seamlessly over their skincare products
Frequently Asked Questions
Q: How do I find my correct shade?
A: Use the shade coding system: the first digit is your depth category (1=light, 2=medium, 3=dark/deep, 4=deeper), the second digit (0–4) is your depth within that category, and the letter is your undertone (P for pink/cool, R for red/cool, N for neutral, Y for yellow/warm). If unsure of your undertone, check the veins on your wrist — blue/purple suggests cool, green suggests warm, and a mix suggests neutral.
Q: What does "suspension" format mean?
A: A suspension formula means the pigments are distributed throughout a liquid base rather than fully dissolved. This gives the Serum Foundation its lightweight, serum-like texture and high spreadability. Always shake the bottle gently before each use to ensure even pigment distribution.
Q: Is this foundation suitable for oily skin?
A: Yes. The natural finish and lightweight suspension formula makes it suitable for oily skin. For extended wear, set with a translucent or mattifying powder. Applying over a pore-minimising primer can also help improve longevity on oily skin types.
Q: What are the S and G highlight shades?
A: Three shades in the range feature an additional letter — S (Silver) or G (Gold) — indicating the presence of ultra-fine metallic effect pigments. These create a naturally luminous, skin-like glow rather than a glittery effect, ideal for those who prefer a radiant finish built directly into their foundation.
Q: Can I use this with The Ordinary skincare products underneath?
A: Yes. Allow all skincare — including serums, moisturisers, and SPF — to fully absorb before applying the Serum Foundation. Avoid applying directly over very heavy occlusive layers, which may cause the foundation to slip or not adhere properly.
Q: Does it provide full coverage?
A: The Ordinary Serum Foundation offers moderate coverage that can be built up with a second thin layer. It is not designed for full, opaque coverage — it is specifically formulated to look like real skin, allowing natural texture to show through. For more targeted concealing, apply a concealer on top of specific areas after the foundation.
Complete Your Base Makeup Routine
The Serum Foundation performs best on a well-prepped skin canvas — pair it with these products for a flawless, long-lasting base:
👉High-Adherence Silicone Primer — Apply before the Serum Foundation to minimise pores and extend wear time, especially beneficial for oily or textured skin types
👉Natural Moisturising Factors + HA — Use as your final moisturiser step before foundation to create a smooth, hydrated base that helps the serum texture blend more seamlessly
👉Hyaluronic Acid 2% + B5 with Ceramides — Apply in your serum step to plump skin with hydration so the foundation sits evenly without emphasising dry patches or fine lines
👉Coverage Foundation — Prefer more coverage? Try this alternative for a fuller, more opaque finish while staying within The Ordinary makeup range
👉The Ordinary Foundation Shade Guide — Not sure which shade code is right for you? Use our complete European shade-matching guide to find your perfect depth and undertone combination
👉Full Base Routine for All Skin Types — See exactly how the Serum Foundation fits into a complete skincare-first makeup routine from cleanse to finish
Why Buy From theordinary.eu.com?
