{"title":"Serum: Emulsion","description":"","products":[{"product_id":"soothing-barrier-support-serum-set","title":"Soothing \u0026 Barrier Support Serum Set","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eNever be without your barrier rescue. \u003cstrong\u003eThe Ordinary Soothing \u0026amp; Barrier Support Serum Set\u003c\/strong\u003e is an essentials-only kit featuring a 15ml travel size of our iconic \"pink serum\" paired with a \u003cstrong\u003ereusable keychain pouch\u003c\/strong\u003e. This multi-active solution is specifically engineered to target a damaged skin barrier, providing immediate hydration and reducing the appearance of irritation-induced redness. Whether you’re traveling or just need a mid-day skin refresh, this set allows you to customize your pouch with complimentary stickers while keeping clinical-grade skin repair within arm's reach.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInstant Barrier Fortification:\u003c\/strong\u003e Strengthens the skin’s protective layer from the very first application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOn-the-Go Recovery:\u003c\/strong\u003e Packaged with a convenient keychain pouch for fast repair whenever skin feels tight or sensitized.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVisible Redness Reduction:\u003c\/strong\u003e Targets the look of blotchiness and flushing with high-performance soothing agents.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e8-Technology Formula:\u003c\/strong\u003e Combines Vitamin B12, Centella Asiatica, and Ceramides to treat complex barrier concerns.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eImmediate Hydration Boost:\u003c\/strong\u003e Sugar-based hydrators provide an instant surge of moisture to dry skin.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSmooths Textural Irregularities:\u003c\/strong\u003e Refines uneven skin grain for a more polished and radiant appearance.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDiscomfort Relief:\u003c\/strong\u003e Specifically formulated to alleviate the \"stinging\" and tightness associated with a compromised barrier.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCustomizable Design:\u003c\/strong\u003e Includes a sheet of stickers so you can personalize your keychain pouch.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNon-Greasy Emulsion:\u003c\/strong\u003e A lightweight texture that absorbs quickly, making it ideal for layering throughout the day.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInclusive Care:\u003c\/strong\u003e Tested and suitable for all skin types, including highly sensitive and reactive skin.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eThe \"8 Key Technologies\" Inside\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVitamin B12:\u003c\/strong\u003e An essential nutrient that reduces the appearance of redness and gives the serum its natural, vibrant pink hue.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCeramide Complex:\u003c\/strong\u003e Plant-derived lipids that mimic the skin’s natural moisture-locking system.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e2% Niacinamide:\u003c\/strong\u003e Supports essential skin components to promote long-term hydration and clarity.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCentella Asiatica Phytotechnologies:\u003c\/strong\u003e Specialized plant extracts that protect against external irritants.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGallic Acid Derivatives:\u003c\/strong\u003e Work to soothe irritated-looking skin and neutralize redness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBisabolol:\u003c\/strong\u003e A calming agent that reduces visible skin stress.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGinger Root Extract \u0026amp; Rapeseed Sterols:\u003c\/strong\u003e Synergistic actives that provide a deep soothing effect.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSugar-based Hydrators:\u003c\/strong\u003e Ensure long-term water retention within the skin’s surface layers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecification Table\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px;\"\u003e\n    \u003ctbody\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e15ml Serum + Keychain Pouch\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003epH Level\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e5.00 – 6.00\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eKey Actives\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eB12, Ceramides, Niacinamide, Centella\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eSerum (Emulsion)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eYes\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCruelty-Free\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eYes\u003c\/td\u003e\n        \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cbr\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCleanse:\u003c\/strong\u003e Start with a clean, dry face.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Dispense a few drops of the pink serum into your palms.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMassage:\u003c\/strong\u003e Smooth over the entire face and neck in the AM and PM.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePortable Use:\u003c\/strong\u003e Keep the 15ml bottle in your keychain pouch for application whenever your skin feels irritated or dry during the day.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSequence:\u003c\/strong\u003e Use after water-based serums but before heavier creams or oils.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTravelers \u0026amp; Commuters:\u003c\/strong\u003e Those who need a portable solution for \"airplane skin\" or environmental stress.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSensitive Skin:\u003c\/strong\u003e Anyone dealing with frequent redness, stinging, or reactive skin.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCompromised Barriers:\u003c\/strong\u003e Perfect for recovering from harsh weather or over-use of strong acids.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGift Seekers:\u003c\/strong\u003e A fun, functional, and clinical gift set for any skincare enthusiast.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTexture Concerns:\u003c\/strong\u003e Individuals looking to smooth out rough or uneven skin grain.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOily \u0026amp; Combination Types:\u003c\/strong\u003e The lightweight emulsion provides hydration without feeling heavy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why is the serum pink?\u003c\/strong\u003e\u003cbr\u003e\nA: The vibrant pink color comes naturally from Vitamin B12. It contains no artificial dyes and will not stain your skin once absorbed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this with Retinol?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes! This serum is an excellent companion to Retinoids as it helps soothe the irritation and dryness often associated with Vitamin A.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is the pouch waterproof?\u003c\/strong\u003e\u003cbr\u003e\nA: The pouch is designed for durability and travel; while it protects from light splashes, we recommend keeping it in a dry place to maintain the stickers.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I refill the 15ml bottle?\u003c\/strong\u003e\u003cbr\u003e\nA: While the 15ml bottle is designed for travel, we recommend purchasing a fresh bottle to ensure the clinical integrity and stability of the formula remains intact.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How long does the 15ml bottle last?\u003c\/strong\u003e\u003cbr\u003e\nA: With twice-daily use, the 15ml bottle typically lasts approximately 2 to 3 weeks, making it perfect for a holiday or trial period.\u003c\/p\u003e\n\n\u003ch3\u003eComplete Your Routine\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle Cleanse:\u003c\/strong\u003e Start with the \u003ca href=\"https:\/\/theordinary.eu.com\/cleansers\"\u003eGlycolipid Cream Cleanser\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Apply over \u003ca href=\"https:\/\/theordinary.eu.com\/serums\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDaily Moisture:\u003c\/strong\u003e Seal in the repair with \u003ca href=\"https:\/\/theordinary.eu.com\/moisturizers\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTarget Expression Lines:\u003c\/strong\u003e Use alongside \u003ca href=\"https:\/\/theordinary.eu.com\/serums\"\u003eArgireline Solution 10%\u003c\/a\u003e on the forehead.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEye Rescue:\u003c\/strong\u003e Pair with \u003ca href=\"https:\/\/theordinary.eu.com\/eyes\"\u003eMulti-Peptide Eye Serum\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Buy From theordinary.eu.com?\u003c\/strong\u003e\u003cbr\u003e\n🌍 Official European store — serving all EU countries\u003cbr\u003e\n🚚 Fast, tracked delivery across Europe, UK, and US\u003cbr\u003e\n✅ 100% authentic The Ordinary products\u003cbr\u003e\n🔒 Secure checkout — SSL encrypted\u003cbr\u003e\n💬 Dedicated customer support for our global community\u003cbr\u003e\n🌱 Vegan \u0026amp; cruelty-free products only\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"15ml","offer_id":47336697200893,"sku":null,"price":9.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9513\/9325\/files\/rdn-soothing-barrier-support-serum-graphic-01.jpg?v=1774966373"},{"product_id":"uv-filters-spf-45-serum","title":"UV Filters SPF 45 Serum","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eProtection meets hydration in a revolutionary format. \u003cstrong\u003eThe Ordinary UV Filters SPF 45 Serum\u003c\/strong\u003e is a high-performance, serum-textured sunscreen designed for daily broad-spectrum defense. Formulated by the O. Lab Team with advanced film-forming technology, this emulsion ensures an even distribution of UV filters to provide consistent protection against both UVA and UVB rays. Unlike traditional heavy sunscreens, this lightweight serum blends into the skin seamlessly with \u003cstrong\u003eno white cast\u003c\/strong\u003e, leaving a natural-looking, luminous finish. Enriched with \u003cstrong\u003eCeramides\u003c\/strong\u003e, it provides instant and all-day hydration, making it the perfect final step for a healthy, protected skincare routine.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBroad-Spectrum SPF 45:\u003c\/strong\u003e Provides reliable protection against sunburn (UVB) and premature skin aging (UVA).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInvisible Finish:\u003c\/strong\u003e Specially formulated to be completely transparent on all skin tones—guaranteed no white cast.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSerum-Emulsion Texture:\u003c\/strong\u003e A lightweight, milky fluid that feels weightless and comfortable for all-day wear.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCeramide Infused:\u003c\/strong\u003e Supports the skin's natural moisture barrier and prevents dehydration caused by sun exposure.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLuminous Glow:\u003c\/strong\u003e Leaves the skin with a healthy, radiant finish that isn't greasy or heavy.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMakeup Compatible:\u003c\/strong\u003e Designed to layer perfectly under foundation and concealer without pilling or sliding.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic:\u003c\/strong\u003e Breathable formula that won't clog pores, making it ideal for blemish-prone skin.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFragrance-Free:\u003c\/strong\u003e Formulated without synthetic perfumes or essential oils to minimize sensitivity.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOptimal Film Formation:\u003c\/strong\u003e Ensures even coverage across the skin’s surface for maximum clinical efficacy.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAnti-Aging Defense:\u003c\/strong\u003e Specifically targets and reduces the risk of sun-induced fine lines and dark spots.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients and The Science Behind Them\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eChemical UV Filters (Homosalate, Octisalate, Octocrylene, Avobenzone):\u003c\/strong\u003e A sophisticated blend of organic filters that absorb UV radiation and convert it into negligible heat, providing high-level protection without the thickness of minerals.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCeramides:\u003c\/strong\u003e These skin-identical lipids help to \"glue\" skin cells together, reinforcing the barrier and ensuring the skin remains hydrated and resilient throughout the day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecification Table\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px;\"\u003e\n    \u003ctbody\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSPF Rating\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eSPF 45 (Broad Spectrum)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eSerum: Emulsion\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eKey Actives\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eUV Filters, Ceramides\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFinish\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eLuminous \/ Natural\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSuited To\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eAll Skin Types (including Sensitive)\u003c\/td\u003e\n        \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cbr\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Apply as the \u003cstrong\u003elast step\u003c\/strong\u003e of your morning skincare routine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAmount:\u003c\/strong\u003e Use a generous amount (approximately two finger-lengths) to cover the face and neck completely.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply 15 to 20 minutes before sun exposure.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eReapplication:\u003c\/strong\u003e To maintain protection, reapply every two hours of sun exposure, or after swimming, perspiring, or towel drying.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNote:\u003c\/strong\u003e Shake well before use to ensure even distribution of the UV filters.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAll Skin Tones:\u003c\/strong\u003e Specifically designed for those who struggle with the \"white mask\" look of traditional sunscreens.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDaily Commuters:\u003c\/strong\u003e Perfect for urban dwellers looking for lightweight, invisible protection.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMakeup Wearers:\u003c\/strong\u003e Anyone who needs a smooth, hydrating base that doesn't interfere with cosmetics.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSensitive Skin:\u003c\/strong\u003e Fragrance-free and tested to be gentle on reactive complexions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Will this leave a white cast on dark skin?\u003c\/strong\u003e\u003cbr\u003e\nA: No. Because this formula uses chemical filters in a serum base, it is completely transparent and blends invisibly into all skin tones.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this a moisturizer or a sunscreen?\u003c\/strong\u003e\u003cbr\u003e\nA: It is a high-protection sunscreen that provides the hydration of a serum. While it contains ceramides for moisture, we still recommend applying it over your daily moisturizer if you have very dry skin.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this if I have oily skin?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes! The formula is non-comedogenic and lightweight, providing a luminous finish without feeling heavy or greasy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How does the \"film formation\" work?\u003c\/strong\u003e\u003cbr\u003e\nA: The O. Lab team designed the formula to create a uniform, microscopic film on the skin's surface. This prevents \"gaps\" in protection, ensuring every part of your face is shielded from UV rays.\u003c\/p\u003e\n\n\u003ch3\u003eComplete Your Skincare Routine\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCleanse:\u003c\/strong\u003e Start with \u003ca href=\"\/en-gb\/products\/glucoside-foaming-cleanser\"\u003eGlucoside Foaming Cleanser\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHydrate:\u003c\/strong\u003e Apply \u003ca href=\"\/en-gb\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e for a plump base.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAntioxidant Boost:\u003c\/strong\u003e Layer \u003ca href=\"\/en-gb\/products\/euk-134-0-1\"\u003eEUK 134 0.1%\u003c\/a\u003e under your SPF for enhanced defense.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDaily Seal:\u003c\/strong\u003e Apply \u003ca href=\"\/en-gb\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e before the SPF serum.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Buy From theordinary.eu.com?\u003c\/strong\u003e\u003cbr\u003e\n🌍 Official store — serving Europe, UK, and US\u003cbr\u003e\n🚚 Fast, tracked delivery across all supported regions\u003cbr\u003e\n✅ 100% authentic The Ordinary products guaranteed\u003cbr\u003e\n🔒 Secure checkout — SSL encrypted\u003cbr\u003e\n🌱 Vegan \u0026amp; cruelty-free products only\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"60ml","offer_id":47336697528573,"sku":null,"price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9513\/9325\/files\/ord-uv-filters-spf-45-serum-usa-60ml.webp?v=1774966380"},{"product_id":"retinal-0-2-percent-emulsion","title":"Retinal 0.2% Emulsion","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eExperience the peak of non-prescription age support with \u003cstrong\u003eThe Ordinary Retinal 0.2% Emulsion\u003c\/strong\u003e. This very high-strength retinoid formula is specifically engineered for those who have already built a tolerance to Vitamin A and are looking to target \u003cstrong\u003eadvanced signs of aging, deep textural irregularities, and stubborn dark spots\u003c\/strong\u003e. Retinaldehyde (Retinal) is unique because it is just one conversion step away from the bioactive form of Vitamin A (Retinoic Acid), making it significantly more efficient than standard Retinol. This serum rapidly firms, smooths, and brightens the complexion while utilizing a soothing oat-based complex to manage the potential for dryness and discomfort.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAdvanced Age Support:\u003c\/strong\u003e Visibly reduces the look of deep wrinkles, including forehead lines, frown lines, and crow's feet.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRapid Firming:\u003c\/strong\u003e Promotes a more \"lifted\" and elastic skin feel through advanced retinoid technology.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHigh-Efficiency Delivery:\u003c\/strong\u003e Retinaldehyde is 1 conversion step closer to bioactive Vitamin A than Retinol, offering faster visible results.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDark Spot Reduction:\u003c\/strong\u003e Noticeably fades the appearance of hyperpigmentation and uneven skin tone.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTextural Smoothing:\u003c\/strong\u003e Refines skin grain and smooths out rough patches for a polished finish.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBoosts Luminosity:\u003c\/strong\u003e Encourages a brighter, more radiant complexion by accelerating surface skin renewal.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSoothing Complex:\u003c\/strong\u003e Infused with synthetic oat analogues to help minimize the look of redness and irritation-induced discomfort.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAirless Pump Delivery:\u003c\/strong\u003e Packaged in an airless pump to protect the light-sensitive formula from degradation and ensure maximum potency.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eOptimized Stability:\u003c\/strong\u003e Formulated at a precise pH and stabilized for high-strength application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNourishing Emulsion Texture:\u003c\/strong\u003e Lightweight and comfortable on the skin, providing a smooth application for all skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients and The Science Behind Them\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRetinaldehyde (Retinal) at 0.2%:\u003c\/strong\u003e A potent form of Vitamin A that acts as a precursor to Retinoic Acid. Its \"one-step\" conversion pathway means it can work more efficiently on the skin's surface and deeper layers than standard Retinol, providing high-performance age support.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSynthetic Oat Analogues (Avenanthramide):\u003c\/strong\u003e Beneficial components mimicking those found in oats that are scientifically known to soothe the skin. They help target the itching, dryness, and discomfort that often accompany high-strength retinoid use.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBright Yellow Hue:\u003c\/strong\u003e The serum's distinctive yellow color is 100% natural and stems from the high concentration of pure Retinaldehyde, ensuring no artificial dyes are used.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecification Table\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px;\"\u003e\n    \u003ctbody\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003epH Level\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e6.00 – 7.00\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eSerum (Emulsion)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSkin Concern\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eAdvanced Aging, Deep Wrinkles, Uneven Tone\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eConflicts\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eCopper Peptides, Direct Acids, Vitamin C, Other Retinoids\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eYes\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCruelty-Free\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eYes\u003c\/td\u003e\n        \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cbr\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use only in your PM (evening) routine.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Apply a pea-sized amount to a clean, dry face and neck. Avoid the immediate eye area and mouth.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStaining Warning:\u003c\/strong\u003e The bright yellow hue may leave residual color on skin or light-colored fabrics. Allow the product to absorb and dry completely before making contact with pillows or towels.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePriming:\u003c\/strong\u003e On first use, prime the airless pump. If it doesn't dispense, turn the tube upside down and tap the cap end firmly on a hard surface.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSun Protection:\u003c\/strong\u003e Always apply a high-factor SPF in the morning, as retinoids increase skin sensitivity to UV rays.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eExperienced Retinoid Users:\u003c\/strong\u003e Specifically for those who have used lower-strength retinol or granactive retinoids without irritation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMature Skin:\u003c\/strong\u003e Ideal for addressing visible loss of firmness and deeper-set wrinkles.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSun-Damaged Skin:\u003c\/strong\u003e Individuals looking to fade dark spots and improve overall skin luminosity.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTexture Concerns:\u003c\/strong\u003e Those wanting to smooth out \"orange peel\" skin texture or rough irregularities.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSkincare Minimalists:\u003c\/strong\u003e Users looking for one high-performance nighttime treatment that handles multiple age concerns.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAll Skin Types:\u003c\/strong\u003e The emulsion format is designed to be well-tolerated across oily, dry, and combination complexions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why is the serum so yellow?\u003c\/strong\u003e\u003cbr\u003e\nA: Retinaldehyde is naturally a very vibrant yellow. The 0.2% concentration is very high, which gives the formula its signature hue. It is not an artificial color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Will this stain my face permanently?\u003c\/strong\u003e\u003cbr\u003e\nA: No. Any residual yellow tint on the skin is temporary and will wash away with your regular morning cleanser and water.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is this stronger than Retinol 1%?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. Because Retinal only requires one conversion step to become active (Retinol requires two), it is considered much more efficient and powerful at a lower percentage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this every night?\u003c\/strong\u003e\u003cbr\u003e\nA: If you are an experienced user, yes. However, we recommend starting 2-3 nights per week and gradually increasing frequency as your skin builds tolerance to this specific strength.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: What should I do if the pump doesn't work?\u003c\/strong\u003e\u003cbr\u003e\nA: This product uses an airless pump. If it doesn't dispense, turn it upside down and tap the cap firmly against a hard surface to \"prime\" the vacuum seal.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this with the AHA 30% Peeling Solution?\u003c\/strong\u003e\u003cbr\u003e\nA: No. We highly recommend avoiding strong direct acids on the same night as Retinal 0.2% to prevent over-taxing the skin barrier and causing severe irritation.\u003c\/p\u003e\n\n\u003ch3\u003eComplete Your Skincare Routine\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle Start:\u003c\/strong\u003e Always cleanse with the \u003ca href=\"https:\/\/theordinary.eu.com\/cleansers\"\u003eSqualane Cleanser\u003c\/a\u003e to keep the barrier intact.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMoisture Anchor:\u003c\/strong\u003e Apply \u003ca href=\"https:\/\/theordinary.eu.com\/serums\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e to damp skin before the Retinal for better hydration.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBarrier Support:\u003c\/strong\u003e Pair with \u003ca href=\"https:\/\/theordinary.eu.com\/serums\"\u003eSoothing \u0026amp; Barrier Support Serum\u003c\/a\u003e if you experience any initial dryness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMaximum Recovery:\u003c\/strong\u003e Seal with \u003ca href=\"https:\/\/theordinary.eu.com\/moisturizers\"\u003eNatural Moisturizing Factors + PhytoCeramides\u003c\/a\u003e for deep nighttime nourishment.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDaytime Protection:\u003c\/strong\u003e Protect your progress with a high-quality SPF every single morning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Buy From theordinary.eu.com?\u003c\/strong\u003e\u003cbr\u003e\n🌍 Official European store — serving all EU countries\u003cbr\u003e\n🚚 Fast, tracked delivery across Europe\u003cbr\u003e\n✅ 100% authentic The Ordinary products\u003cbr\u003e\n🔒 Secure checkout — SSL encrypted\u003cbr\u003e\n💬 Dedicated customer support for European customers\u003cbr\u003e\n🌱 Vegan \u0026amp; cruelty-free products only\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"15ml","offer_id":47336699756797,"sku":null,"price":14.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9513\/9325\/files\/ord-retinal-02pct-emulsion-15ml.webp?v=1774966401"},{"product_id":"natural-moisturizing-factors-ha-for-scalp","title":"Natural Moisturizing Factors + HA for Scalp","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eBecause your scalp is skin too, it deserves the same clinical care as your face. \u003cstrong\u003eThe Ordinary Natural Moisturizing Factors + HA For Scalp\u003c\/strong\u003e is a specialized, milky emulsion designed to provide intensive hydration directly to the scalp. This lightweight formula mimics the function of the skin’s own \u003cstrong\u003eNatural Moisturizing Factors (NMF)\u003c\/strong\u003e, combined with Hyaluronic Acid and Squalane, to support the scalp's barrier and ease the discomfort of dryness. Engineered for total comfort, this serum delivers all-day hydration \u003cstrong\u003ewithout sticking to your hair or weighing down your style\u003c\/strong\u003e, leaving your scalp feeling refreshed and your hair looking healthy.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTargeted Scalp Hydration:\u003c\/strong\u003e Specifically formulated to treat the unique needs of the scalp's moisture barrier.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEases Dryness \u0026amp; Discomfort:\u003c\/strong\u003e Immediately calms the \"tight\" or itchy sensation often associated with a dry scalp.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNMF Mimicry:\u003c\/strong\u003e Uses a blend of amino acids and minerals that reflect the skin's natural hydration system.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLightweight Milky Texture:\u003c\/strong\u003e An emulsion format that is easy to spread and absorbs quickly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eZero Residue:\u003c\/strong\u003e Non-greasy and non-sticky; designed to be left in without making hair appear oily.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBarrier Support:\u003c\/strong\u003e Strengthens the scalp’s defenses against environmental stressors and styling buildup.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnhanced with Squalane:\u003c\/strong\u003e Contains plant-derived squalane to provide a protective, nourishing cushion of moisture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHyaluronic Acid Power:\u003c\/strong\u003e Uses HA to pull moisture into the surface layers of the scalp.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSuited for All Hair Types:\u003c\/strong\u003e Does not interfere with hair volume or texture, making it safe for fine and thick hair alike.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNo-Rinse Formula:\u003c\/strong\u003e A convenient leave-in treatment that works while you sleep or go about your day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients and The Science Behind Them\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNatural Moisturizing Factors (NMF):\u003c\/strong\u003e A complex of Sodium PCA, PCA, Arginine, and Amino Acids. These are naturally present in the skin and act as \"water magnets\" to maintain structural hydration.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSodium Hyaluronate (HA):\u003c\/strong\u003e A powerful humectant that can hold many times its weight in water, ensuring the scalp stays plumped and hydrated.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSqualane:\u003c\/strong\u003e A biomimetic moisturizing agent that helps prevent trans-epidermal water loss, keeping the scalp's barrier resilient.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecification Table\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px;\"\u003e\n    \u003ctbody\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eMilky Emulsion \/ Serum\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eKey Actives\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eHA, Squalane, Amino Acids, Minerals\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eTargets\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eScalp Dryness, Barrier Support\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSuited To\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eAll Scalp \u0026amp; Hair Types\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003ePM (Daily)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eVegan \/ Cruelty-Free\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eYes \/ Yes\u003c\/td\u003e\n        \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cbr\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApplication:\u003c\/strong\u003e Shake the bottle well before use.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use once daily, ideally at \u003cstrong\u003ebedtime\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTechnique:\u003c\/strong\u003e Apply a few drops to a clean, dry scalp and massage in thoroughly.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNo-Rinse:\u003c\/strong\u003e This is a leave-in formula. Do not wash your hair or scalp immediately after application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFrequency:\u003c\/strong\u003e Regular use is recommended to maintain optimal scalp barrier health.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDry Scalp Sufferers:\u003c\/strong\u003e Anyone experiencing flakiness or tightness on the scalp.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePost-Coloring Care:\u003c\/strong\u003e Great for soothing the scalp after chemical treatments or hair dyeing.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eThe Skin-Care Focused:\u003c\/strong\u003e People who believe that healthy hair starts with a healthy, hydrated foundation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFine Hair Types:\u003c\/strong\u003e Those who need hydration but are afraid of heavy oils weighing their hair down.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Will this make my hair look greasy or flat?\u003c\/strong\u003e\u003cbr\u003e\nA: No. This formula is a lightweight emulsion, specifically designed to absorb into the scalp skin without leaving a residue on the hair strands.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this if I have dandruff?\u003c\/strong\u003e\u003cbr\u003e\nA: While it is excellent for flakiness caused by *dryness*, it is not a clinical treatment for dandruff (seborrheic dermatitis). If your flakes are caused by a dry scalp, this will help significantly.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Should I apply it to wet or dry hair?\u003c\/strong\u003e\u003cbr\u003e\nA: It is best applied to a clean, dry scalp. If you apply it after washing, make sure your hair is towel-dried or completely dry so the serum can reach the skin effectively.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does it have a scent?\u003c\/strong\u003e\u003cbr\u003e\nA: It is fragrance-free and has a very neutral, clinical scent that dissipates almost immediately.\u003c\/p\u003e\n\n\u003ch3\u003eComplete Your Hair Care Routine\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eFor Density:\u003c\/strong\u003e Pair with \u003ca href=\"\/en-gb\/products\/multi-peptide-serum-for-hair-density\"\u003eMulti-Peptide Serum for Hair Density\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeep Clean:\u003c\/strong\u003e Use a gentle shampoo to keep the scalp surface clear before application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHair Conditioning:\u003c\/strong\u003e Finish your hair ends with \u003ca href=\"\/en-gb\/products\/behentrimonium-chloride-2-conditioner\"\u003eBehentrimonium Chloride 2% Conditioner\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Buy From theordinary.eu.com?\u003c\/strong\u003e\u003cbr\u003e\n🌍 Official European store — serving all EU countries\u003cbr\u003e\n🚚 Fast, tracked delivery across Europe, UK, and US\u003cbr\u003e\n✅ 100% authentic The Ordinary products — direct from the source\u003cbr\u003e\n🔒 Secure checkout — SSL encrypted\u003cbr\u003e\n🌱 Vegan \u0026amp; cruelty-free formulations only\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"60ml","offer_id":47336701264125,"sku":"SKU_1744668525355_500","price":14.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9513\/9325\/files\/rdn-hair-care-natural-moisturizing-factors-ha-60ml.webp?v=1774966415"},{"product_id":"niacinamide-5-percent-face-and-body-emulsion","title":"Niacinamide 5% Face and Body Emulsion","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eAchieve a more uniform complexion from head to toe with \u003cstrong\u003eThe Ordinary Niacinamide 5% Face and Body Emulsion\u003c\/strong\u003e. This multi-functional, lightweight treatment is specifically designed to fade the look of dark spots and hyperpigmentation across the face, neck, chest, and arms—key areas frequently prone to uneven skin tone. Formulated with a 5% concentration of high-purity Niacinamide, this serum-textured emulsion is gentle enough for sensitive skin while remaining powerful enough to improve the feel of skin texture and strengthen the moisture barrier. Whether you are targeting \"age spots\" on your hands or textural irregularities on your legs, this inclusive formula promotes smoother, brighter, and more resilient skin for all skin tones.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eComprehensive Brightening:\u003c\/strong\u003e Specifically targets and fades the appearance of dark spots on both face and body.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEvens Skin Tone:\u003c\/strong\u003e Promotes a more uniform appearance across the chest, arms, and neck.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle for Sensitive Skin:\u003c\/strong\u003e The 5% concentration provides high efficacy with a lower risk of irritation than stronger formulas.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStrengthens Skin Barrier:\u003c\/strong\u003e Supports the natural protective barrier to lock in essential moisture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eImproves Skin Texture:\u003c\/strong\u003e Refines rough patches on the legs and arms for a silkier, smoother feel.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eInclusive Formula:\u003c\/strong\u003e Rigorously tested and proven effective across all skin tones and ethnicities.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLightweight Emulsion:\u003c\/strong\u003e The serum-like texture absorbs quickly without leaving a sticky or greasy residue.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAnti-Aging Support:\u003c\/strong\u003e Helps reduce the visible signs of photo-aging and environmental damage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNon-Comedogenic:\u003c\/strong\u003e Formulated to hydrate and treat without clogging pores on the face or body.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e Replaces the need for separate face and body brightening treatments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients and The Science Behind Them\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNiacinamide (5%):\u003c\/strong\u003e Also known as Vitamin B3, Niacinamide is a powerhouse active that inhibits the transfer of pigment (melanin) to skin cells, effectively reducing the look of dark spots. At 5%, it strikes the perfect balance for body application and sensitive facial skin, stimulating ceramide production to fortify the barrier while smoothing out textural irregularities and evening out the skin's overall radiance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecification Table\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px;\"\u003e\n    \u003ctbody\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003epH Level\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e5.00 – 6.00\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eLightweight Emulsion (Serum)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eKey Actives\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eNiacinamide (5%)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSkin Concern\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eDark Spots, Uneven Tone, Dryness\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eYes\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCruelty-Free\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eYes\u003c\/td\u003e\n        \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cbr\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCleanse:\u003c\/strong\u003e Start with clean, dry skin on the face or body.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Dispense a thin layer to the face, neck, chest, arms, or any area with dark spots.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use in both your AM and PM routine for the fastest results.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLayering:\u003c\/strong\u003e Follow with a moisturizer to seal in the active ingredients.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSun Protection:\u003c\/strong\u003e Always apply a high-factor SPF in the morning to areas treated with brightening products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSensitive Skin:\u003c\/strong\u003e Those who find the Niacinamide 10% formula too strong for their facial skin.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eBody Hyperpigmentation:\u003c\/strong\u003e Individuals looking to fade sun spots on their arms, shoulders, or legs.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e\"Bacne\" Scarring:\u003c\/strong\u003e Perfect for evening out the marks left behind by past body blemishes.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMature Skin:\u003c\/strong\u003e Helps address \"liver spots\" and textural aging across the whole body.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAll Skin Tones:\u003c\/strong\u003e A safe and effective brightening solution for everyone from very fair to very deep complexions.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMinimalists:\u003c\/strong\u003e Those who want one clinical-grade product that works for both face and body.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePost-Summer Recovery:\u003c\/strong\u003e Ideal for evening out the skin tone after sun exposure.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this on my face and body?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes! This emulsion was specifically tested and formulated to be safe and effective for both facial use and larger areas of the body like the chest and arms.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How is this different from Niacinamide 10% + Zinc 1%?\u003c\/strong\u003e\u003cbr\u003e\nA: The original formula is a higher concentration focused primarily on oil control and pores on the face. This 5% Emulsion is a more hydrating, thinner texture designed for sensitive skin and large-scale body application to target dark spots.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Will it clear my body acne?\u003c\/strong\u003e\u003cbr\u003e\nA: While Niacinamide helps with skin clarity and texture, this specific formula is designed for tone and dark spots. For active body acne, we recommend the Salicylic Acid 0.5% Body Serum.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this with Vitamin C?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes. Modern research shows Niacinamide and Vitamin C can be used together. However, if you have very sensitive skin, you may prefer to use them in separate routines (e.g., Vitamin C in the AM, Niacinamide in the PM).\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is it safe for everyday use?\u003c\/strong\u003e\u003cbr\u003e\nA: Absolutely. This formula is designed for twice-daily use to provide 24-hour hydration and brightening support.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Does it have a scent?\u003c\/strong\u003e\u003cbr\u003e\nA: No. Like all The Ordinary products, this emulsion is 100% fragrance-free.\u003c\/p\u003e\n\n\u003ch3\u003eComplete Your Skincare Routine\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eThe Body Care Hero:\u003c\/strong\u003e Pair with \u003ca href=\"https:\/\/theordinary.eu.com\/products\/salicylic-acid-0-5-body-serum\"\u003eSalicylic Acid 0.5% Body Serum\u003c\/a\u003e for clear, even skin.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMaximum Body Hydration:\u003c\/strong\u003e Follow with \u003ca href=\"https:\/\/theordinary.eu.com\/products\/natural-moisturizing-factors-inulin-body-lotion\"\u003eNatural Moisturizing Factors + Inulin Body Lotion\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle Face Cleanse:\u003c\/strong\u003e Start your routine with the \u003ca href=\"https:\/\/theordinary.eu.com\/cleansers\"\u003eSqualane Cleanser\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eExtra Face Hydration:\u003c\/strong\u003e Apply over \u003ca href=\"https:\/\/theordinary.eu.com\/serums\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e for a plumped appearance.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSeal the Face:\u003c\/strong\u003e Finish with \u003ca href=\"https:\/\/theordinary.eu.com\/moisturizers\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Buy From theordinary.eu.com?\u003c\/strong\u003e\u003cbr\u003e\n🌍 Official European store — serving all EU countries\u003cbr\u003e\n🚚 Fast, tracked delivery across Europe\u003cbr\u003e\n✅ 100% authentic The Ordinary products\u003cbr\u003e\n🔒 Secure checkout — SSL encrypted\u003cbr\u003e\n💬 Dedicated customer support for European customers\u003cbr\u003e\n🌱 Vegan \u0026amp; cruelty-free products only\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"100ml","offer_id":47336702050557,"sku":"SKU_1744668334474_411","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9513\/9325\/files\/ORD-nia-5-face-body-100ml-packshot.webp?v=1774966430"},{"product_id":"granactive-retinoid-2-percent-emulsion","title":"Granactive Retinoid 2% Emulsion","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eExperience the future of age-support with \u003cstrong\u003eThe Ordinary Granactive Retinoid 2% Emulsion\u003c\/strong\u003e. This creamy, lightweight serum utilizes a highly-advanced retinoid active—Hydroxypinacolone Retinoate (HPR)—to target \u003cstrong\u003efine lines, wrinkles, and textural irregularities\u003c\/strong\u003e without the irritation typically associated with traditional retinol. By pairing next-generation technology with a low dose of pure retinol and soothing Tasmanian Pepperberry, this emulsion offers a \"best of both worlds\" approach: clinical-grade results for skin renewal and a gentle touch for daily comfort. It is the ideal choice for those looking for an effective all-around anti-aging treatment that promotes a smoother, more radiant complexion.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNext-Gen Age Support:\u003c\/strong\u003e Targets visible signs of aging by supporting natural collagen and elastin.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAdvanced Resurfacing:\u003c\/strong\u003e Effectively smooths the appearance of skin texture and refines the look of pores.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eLow Irritation Potential:\u003c\/strong\u003e Formulated with HPR, which delivers results comparable to retinol but with a much higher skin tolerance.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEven Skin Tone:\u003c\/strong\u003e Helps reduce the look of hyperpigmentation and uneven skin patches.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCreamy Emulsion Texture:\u003c\/strong\u003e A moisturizing, milky format that feels comfortable on the skin upon application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSoothing Support:\u003c\/strong\u003e Features Tasmanian Pepperberry to help minimize redness and potential sensitivity.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMulti-Active Approach:\u003c\/strong\u003e Combines stabilized HPR with a sustained-delivery retinol for deep skin transformation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAll Skin Types:\u003c\/strong\u003e Suited for everyone, including those who have found traditional retinol serums too harsh.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePromotes Radiance:\u003c\/strong\u003e Encourages cell turnover to reveal a brighter, more youthful glow.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eWater-Based Consistency:\u003c\/strong\u003e Absorbs quickly, making it easy to layer within a complex nightly routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients and The Science Behind Them\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGranactive Retinoid™ (2%):\u003c\/strong\u003e A complex of solubilized Hydroxypinacolone Retinoate (HPR). Unlike traditional retinol, HPR is a direct-acting retinoid, meaning it does not need to be converted by the skin to become active, significantly reducing the risk of irritation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePure Retinol:\u003c\/strong\u003e Included in a stabilized form to provide a sustained-release effect that complements the HPR technology.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTasmannia Lanceolata Fruit\/Leaf Extract:\u003c\/strong\u003e A botanical derivative known for its ability to calm the skin and target inflammatory markers, ensuring a comfortable experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecification Table\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px;\"\u003e\n    \u003ctbody\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eCreamy Emulsion (Serum)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eKey Actives\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eHydroxypinacolone Retinoate, Retinol\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eKey Targets\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eFine Lines, Texture, Uneven Tone\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eUsage\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eEvening (PM) Only\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eStorage\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eRefrigerate after opening\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eVegan \/ Cruelty-Free\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eYes \/ Yes\u003c\/td\u003e\n        \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cbr\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTiming:\u003c\/strong\u003e Use only in the \u003cstrong\u003eEvening (PM)\u003c\/strong\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Apply a small amount to the entire face after water-based serums but before heavier treatments or creams.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSun Care:\u003c\/strong\u003e Retinoids increase UV sensitivity. Use a high-factor SPF every morning and limit sun exposure for one week after use.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eStorage:\u003c\/strong\u003e To maintain potency, keep in the \u003cstrong\u003erefrigerator\u003c\/strong\u003e once opened and use within 3 months.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCaution:\u003c\/strong\u003e Do not use in the same routine as other retinoids or direct acids (AHAs\/BHAs).\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRetinoid Beginners:\u003c\/strong\u003e Those who want a high-performance anti-aging product without the harsh \"retinol peel.\"\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSensitive Skin Types:\u003c\/strong\u003e Individuals who find pure Retinol formulas too irritating.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAging Skin:\u003c\/strong\u003e Anyone targeting early to moderate signs of fine lines and wrinkles.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eUneven Texture:\u003c\/strong\u003e People looking to smooth out surface bumps and improve skin clarity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is this better than Retinol 1% in Squalane?\u003c\/strong\u003e\u003cbr\u003e\nA: It's different. While Retinol 1% is higher strength, this Emulsion uses Granactive technology which is often preferred for its lower irritation profile while still delivering advanced anti-aging benefits.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this for acne?\u003c\/strong\u003e\u003cbr\u003e\nA: While retinoids improve skin quality, this specific formula is not a treatment for acne. If acne is your primary concern, consult our Salicylic Acid products.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Why do I need to refrigerate it?\u003c\/strong\u003e\u003cbr\u003e\nA: Retinoids are unstable when exposed to light, heat, and oxygen. Keeping the emulsion cold helps preserve the activity of the Hydroxypinacolone Retinoate.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this while pregnant?\u003c\/strong\u003e\u003cbr\u003e\nA: No. It is recommended to avoid any skincare products containing retinoids (including Granactive Retinoids or Retinol) when pregnant or breastfeeding.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Will it make my skin peel?\u003c\/strong\u003e\u003cbr\u003e\nA: This specific emulsion is designed to be much gentler than traditional retinol. Most users do not experience significant peeling, though a slight adjustment period is normal.\u003c\/p\u003e\n\n\u003ch3\u003eComplete Your Skincare Routine\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eThe Perfect Prep:\u003c\/strong\u003e Cleanse with the \u003ca href=\"\/en-gb\/products\/squalane-cleanser\"\u003eSqualane Cleanser\u003c\/a\u003e.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDeep Hydration:\u003c\/strong\u003e Layer over \u003ca href=\"\/en-gb\/products\/hyaluronic-acid-2-b5\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e for a plumped base.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePeptide Power:\u003c\/strong\u003e Use \u003ca href=\"\/en-gb\/products\/multi-peptide-ha-serum\"\u003eMulti-Peptide + HA Serum\u003c\/a\u003e before applying your retinoid.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSeal in Moisture:\u003c\/strong\u003e Finish with \u003ca href=\"\/en-gb\/products\/natural-moisturizing-factors-ha\"\u003eNatural Moisturizing Factors + HA\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Buy From theordinary.eu.com?\u003c\/strong\u003e\u003cbr\u003e\n🌍 Official European store — serving all EU countries\u003cbr\u003e\n🚚 Fast, tracked delivery across Europe, UK, and US\u003cbr\u003e\n✅ 100% authentic The Ordinary products — direct from the source\u003cbr\u003e\n🔒 Secure checkout — SSL encrypted\u003cbr\u003e\n🌱 Vegan \u0026amp; cruelty-free formulations only\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"30ml","offer_id":47336704770301,"sku":"SKU_1742500879388_682","price":12.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9513\/9325\/files\/rdn-granactive-retinoid-2pct-emulsion-30ml_5888ec53-202e-470e-a649-0ae76a5dee82.webp?v=1774966467"},{"product_id":"soothing-barrier-support-serum","title":"Soothing \u0026 Barrier Support Serum","description":"\u003ch3\u003eProduct Overview\u003c\/h3\u003e\n\u003cp\u003eRescue your skin from irritation with \u003cstrong\u003eThe Ordinary Soothing \u0026amp; Barrier Support Serum\u003c\/strong\u003e. This multi-active \"pink serum\" is a comprehensive solution specifically engineered to repair a compromised skin barrier and soothe immediate discomfort. Clinically proven to \u003cstrong\u003estrengthen the skin barrier in just 2 hours\u003c\/strong\u003e and provide an \u003cstrong\u003e86% instant boost in hydration\u003c\/strong\u003e, this emulsion-based treatment effectively calms redness-prone skin and improves uneven texture. By combining 8 key technologies, it creates a protective environment for your skin to recover, leaving it looking more radiant, smooth, and resilient.\u003c\/p\u003e\n\n\u003ch3\u003eKey Benefits\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRapid Barrier Repair:\u003c\/strong\u003e Strengthens and fortifies the skin’s natural barrier within just 2 hours of application.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eIntense Hydration Boost:\u003c\/strong\u003e Provides an immediate 86% increase in surface hydration to alleviate dryness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eReduces Visible Redness:\u003c\/strong\u003e Effectively targets and minimizes the appearance of redness caused by irritation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSoothes Discomfort:\u003c\/strong\u003e Instantly calms feelings of skin tightness and \"stinging\" associated with barrier damage.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eImproves Skin Texture:\u003c\/strong\u003e Refines uneven grain for a noticeably smoother and more supple complexion.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAntioxidant Protection:\u003c\/strong\u003e Protects the skin against external environmental irritants and stressors.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEnhanced Radiance:\u003c\/strong\u003e Restores a healthy glow to skin that has become dull due to dehydration.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSupports Lipid Levels:\u003c\/strong\u003e Ceramides help replenish the skin's essential fats for long-term health.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eNon-Irritating Formula:\u003c\/strong\u003e Specifically tested and suited for even the most sensitive skin types.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVibrant Pink hue:\u003c\/strong\u003e The natural pink color from Vitamin B12 provides a unique, sensorial application experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eKey Ingredients and The Science Behind Them\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eVitamin B12:\u003c\/strong\u003e This essential vitamin helps reduce skin dryness and the appearance of redness-prone areas. It is also the ingredient responsible for the serum's characteristic pink color, providing both visual and functional benefits to the skin.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCeramide Complex:\u003c\/strong\u003e A blend of skin-identical plant-derived ceramides (Sphingolipids and Phospholipids) that act as the \"glue\" between skin cells. They are vital for restoring the moisture barrier and preventing trans-epidermal water loss.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003e2% Niacinamide:\u003c\/strong\u003e A versatile active that supports the production of key skin components like ceramide and fatty acids. It helps improve overall barrier function while boosting skin luminosity and surface hydration.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCentella Asiatica Phytotechnologies:\u003c\/strong\u003e Derived from the \"Tiger Grass\" plant, these isolated triterpenes (Asiaticoside, Madecassic Acid, and Asiatic Acid) are renowned for their ability to protect the skin from external stressors and calm acute irritation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGinger Root Extract \u0026amp; Bisabolol:\u003c\/strong\u003e A powerful soothing duo that works synergistically to reduce the look of redness. They provide immediate relief to skin discomfort and help even out the skin tone over time.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSugar-Based Hydrators:\u003c\/strong\u003e These molecules offer long-term skin hydration by strengthening the barrier and improving the skin's natural ability to hold onto water.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecification Table\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-top: 20px;\"\u003e\n    \u003ctbody\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003epH Level\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e5.00 – 6.50\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eFormat\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eEmulsion (Serum)\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eKey Actives\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eVitamin B12, Ceramides, Niacinamide, Centella\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eSkin Concern\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eBarrier Support, Redness, Dryness\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr style=\"background-color: #f9f9f9;\"\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eVegan\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eYes\u003c\/td\u003e\n        \u003c\/tr\u003e\n        \u003ctr\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003e\u003cstrong\u003eCruelty-Free\u003c\/strong\u003e\u003c\/td\u003e\n            \u003ctd style=\"padding: 10px; border: 1px solid #ddd;\"\u003eYes\u003c\/td\u003e\n        \u003c\/tr\u003e\n    \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003cbr\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePrep:\u003c\/strong\u003e Apply to the face in the morning and evening after cleansing and after water-based serums.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eApply:\u003c\/strong\u003e Dispense a few drops onto your fingertips and smooth over the entire face.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eAbsorption:\u003c\/strong\u003e The emulsion texture is slightly thicker than a standard serum; allow 30-60 seconds for it to fully sink in.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSeal:\u003c\/strong\u003e Follow with a moisturizer (like Natural Moisturizing Factors) to lock in the active ingredients.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eCompromised Barriers:\u003c\/strong\u003e Anyone who has over-exfoliated or used too many active ingredients.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eSensitive Skin:\u003c\/strong\u003e Individuals prone to stinging, itching, or general skin sensitivity.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRedness-Prone Skin:\u003c\/strong\u003e Those looking to visibly even out their complexion and calm blotchiness.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eDry \u0026amp; Tight Skin:\u003c\/strong\u003e Perfect for people whose skin feels \"stretched\" or uncomfortable throughout the day.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003ePost-Procedure Care:\u003c\/strong\u003e A gentle way to support skin recovery after professional treatments (consult your provider).\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eEuropean Winter Users:\u003c\/strong\u003e Essential for those dealing with \"windburn\" or harsh cold weather irritation.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eRetinoid Users:\u003c\/strong\u003e An excellent companion serum to help manage the dryness and redness often associated with Vitamin A.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Why is the serum pink?\u003c\/strong\u003e\u003cbr\u003e\nA: The vibrant pink color is completely natural and comes from a high concentration of Cyanocobalamin (Vitamin B12). No artificial dyes or pigments are added to the formula.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Will this stain my skin or clothes?\u003c\/strong\u003e\u003cbr\u003e\nA: No. While the serum is bright pink in the bottle, it becomes transparent once massaged into the skin. It will not leave a pink tint on your face or stain your pillowcases when absorbed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this with Vitamin C or Acids?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes, this serum is highly compatible and is actually designed to be used alongside more \"aggressive\" actives to help mitigate potential irritation. It has no known conflicts in The Ordinary range.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How does this differ from the Hyaluronic Acid 2% + B5?\u003c\/strong\u003e\u003cbr\u003e\nA: While HA focuses strictly on hydration, the Soothing \u0026amp; Barrier Support Serum is a multi-active solution that also treats redness, barrier repair, and inflammation with 8 different technologies.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: Is it suitable for oily skin?\u003c\/strong\u003e\u003cbr\u003e\nA: Yes, the emulsion texture is lightweight and non-greasy, making it suitable for all skin types, including oily and combination skin that needs barrier repair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ: How long until I see a reduction in redness?\u003c\/strong\u003e\u003cbr\u003e\nA: Clinical results show an immediate improvement in hydration and barrier strength (2 hours), while a visible reduction in the appearance of redness typically occurs with consistent use over 2-4 weeks.\u003c\/p\u003e\n\n\u003ch3\u003eComplete Your Skincare Routine\u003c\/h3\u003e\n\u003cul\u003e\n    \u003cli\u003e\n\u003cstrong\u003eGentle Recovery Cleanse:\u003c\/strong\u003e Start with the \u003ca href=\"https:\/\/theordinary.eu.com\/cleansers\"\u003eSqualane Cleanser\u003c\/a\u003e to avoid further barrier disruption.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eMaximum Barrier Support:\u003c\/strong\u003e Follow with \u003ca href=\"https:\/\/theordinary.eu.com\/moisturizers\"\u003eNatural Moisturizing Factors + PhytoCeramides\u003c\/a\u003e for the ultimate moisture seal.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eHydration Layer:\u003c\/strong\u003e Apply over \u003ca href=\"https:\/\/theordinary.eu.com\/serums\"\u003eHyaluronic Acid 2% + B5\u003c\/a\u003e for deep water-based moisture.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eTarget Eye Redness:\u003c\/strong\u003e Pair with \u003ca href=\"https:\/\/theordinary.eu.com\/eyes\"\u003eMulti-Peptide Eye Serum\u003c\/a\u003e for a fully refreshed look.\u003c\/li\u003e\n    \u003cli\u003e\n\u003cstrong\u003eExtra Soothing:\u003c\/strong\u003e Mix a few drops of \u003ca href=\"https:\/\/theordinary.eu.com\/oils\"\u003e100% Plant-Derived Squalane\u003c\/a\u003e into your moisturizer at night.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003eWhy Buy From theordinary.eu.com?\u003c\/strong\u003e\u003cbr\u003e\n🌍 Official European store — serving all EU countries\u003cbr\u003e\n🚚 Fast, tracked delivery across Europe\u003cbr\u003e\n✅ 100% authentic The Ordinary products\u003cbr\u003e\n🔒 Secure checkout — SSL encrypted\u003cbr\u003e\n💬 Dedicated customer support for European customers\u003cbr\u003e\n🌱 Vegan \u0026amp; cruelty-free products only\u003c\/p\u003e","brand":"The Ordinary","offers":[{"title":"30ml","offer_id":47336704868605,"sku":"SKU_1742500615914_20","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0811\/9513\/9325\/files\/SBSS-PackShot-700x700.webp?v=1774966472"}],"url":"https:\/\/theordinary.eu.com\/en-gb\/collections\/serum-emulsion.oembed","provider":"The Ordinary","version":"1.0","type":"link"}